Image Nation

Image Nation provides total internet marketing services, ranged from web design, shopping cart, multimedia design, interactive media, web programming and IT consultancy to internet marketing.

We are small.  We are smaller than our competitors, but we react faster and provide our services at more cost-effective approach (because of lower overhead).  We are smaller than our clients and this make us "customer centric" just as we always advocate "customer centric approach" to our client so as to deliver a solution that their customer feel right. We are willing to listen with our heart and dare to voice our different perspective of view as we believe different perspective of views make a more complete picture.

We believe in the Web Commerce as in Web you are dealing with your customers directly and if you are willing to listen and observe your customers' voice are apparent to you.  And the goals are there for you to achieve. 

We believe internet strategies are long term investment rather than one-off expense. When it comes to web site design and application of internet solution in business, most business consider them as expense.  Businesses are willing to put in initial efforts and resources as they do realize the advantage and value brought by the Internet.  However, most failed to maintain persistent efforts in web site and other internet applications they have started off. 

Image Nation helps you to identify and setup your goals under your budget; design and implement right internet strategies and solutions for your business with Return On Investment (ROI) in our minds.  We consider your money spent in the internet strategies as INVESTMENT.  Being investment, it always means to bring your RETURN at the end.  We help you attain your goals in a most effective and most efficient ROI, we will do following.

1. Help you to identify you target audience/clients or potential customers on the internet.
2. Help you to setup your goals that are achievable under your budget.
3. Design and implement web site / internet applications in Customer/User Centric Approach that is to consider the preference and habit of your targeted audience as early as possible.  The most happened mistake we have seen is most business design the web site and internet application by the preference of their boss or the top executives.  They chose to ignore the preference and habits of customers and potential customers.  Eventually customers leave in frustrations.
4. With Customer/User Centric in mind, we are looking forward to deliver highly useable web site and applications.  And eventually, it will help you to generate more business lead and better business conversion rate, and better profits of course.
5. Evaluate the effectiveness and efficiency by establishing a metrics system appropriate for your business and adjust and enhance the strategies along the evaluation results.  We will help you to react fast to your customers as we do to you.

As you might have agreed internet strategies must be a long term persistent plan, the above five-step-procedure is iterative.  You might not achieve satisfying outcome right away and that why iteration is needed.  But even we have achieved expected performance, we should not stop the iteration as the internet technologies is ever changing and so are your competitors' strategies.  If you stop changing and enhancing, you are meant to be lagged behind.

You definitely know your business and your customers better than we do.  And you definitely already have your business goal in mind. But are you on the right track, using the right internet strategies to help you achieve your goals? We are savvy in IT, New Media and Design. We know the most cost effective solution to carry out your strategies.

With years of experience in managing IT and New Media projects, we have seen many successes and many failures (Who hasn't failed).  Almost all successes are survived from previous failure.  Some business keep constant evaluating their planning; see things in the customers' perspective; and reacting fast and they eventually strive to success, while some business insist their own perspective of view, resisting to consider from the users prospective, setting the right achievable goal, but moving on the wrong track, and this lead them to dead-end.

To understand your goal and your plans, we are willing to listen to your voice with our hearts.  However, we are no YES men/women.  We dare to raise our voice if we see you NOT on the right track to your goal.  We see our partnership a long term relationship.  We want ourselves in your future success picture. We always raise our point of view while we listen. We believe different perspective of view make a more complete picture.

We are able to maintain an appropriate balance between technical, media/design and marketing ground.  We saw a lot of fancy (fancy isn't necessarily USABLE/USER FRIENDLY) web site but not leading clients to their goals.  We saw a lot of sophisticated functioning application confused and frustrated customers and potential customers and generate no leads and sales.  We understand the web user habits and preferences. We help you to establish your strategies in a user centric approach.  At the end you are trying to make your customers happy by showing your products/service value to them, but not pleasing yourself.

Being your partner in internet marketing, your success is our success.  We believe internet marketing strategies don't make a success in a day. But it is a long term planning.  It is an iterative process of identifying goals, making plan leading you to the goal, evaluate the plan, re-identify your goals/ re-adjust your plan and so on.  As the road to your success is long term instant working hard, we want ourselves in your future picture of success.  Therefore during this long road we are committed to:

• We help you to identify the goal that are achievable under you budget.
• We help you to make plan that are on the right track to your goals.
• We help you to establish a measurement system to review your result and react fast.

>> Marketing Savvy

With our marketing instincts and online marketing know-how, we consider very dollar you put being an INVESTMENT.  Regarded as INVESTMENT, it means to generate substantial RETURN for you.  Our online marketing strategies help your products and services to stand out and eventually increase your lead.

>> Technology Savvy

We are fully aware to the up-to-date technologies: internet marketing know-how, community application development, search engine optimization, interactive media, internet/mobile video, interactive media, you name it.  We always consider differentiating your product and service with the most advanced tools and approach.

>> RIGHT-ON-TRACK Project Management

Projects without clear goals are doomed to failure.  No explanation is needed.  Many projects with clear goals finally failed because of improper project management.  In most cases, it is not because of the goals are not achievable, simply because the project manager is NOT leading you on the track to your GOAL.  With years of experience in IT and new media, 

• We have established a systematic approach to manage your projects in efficient way. 
• We help you to identify and setup goals that are achievable under your budget.
• We raise out immediately if what is on going is NOT leading you to your goal.
• We have developed our metrics to help you evaluate and review the strategies.  Those measurements help you to assure your investment is cost effective and lead you to adjust and move fast.

>> Effective Communication

Project management is achieved by effective communication.  We always listen first.  We listen to understand you goal.  Then we present the solution with the most cutting edge solution to achieve your goals.  During project development, we always keep you updated if we are in the right track to your goal.  As we all know, mistake repeats itself (some due to unachievable goal under insufficient budget, some due to misjudgment), with our experiences, we will be able to identify soonest when we sense project is out of track.  We react and correct as fast as we can to reduce your cost and put you right on track again.  As investment on internet marketing is a long strategies, the effective communication between you and us assure our efforts are on the right track to your goal.