Embrace video contents now
By the success of YouTube and FaceBook video sharing among community, you might have already noticed how web sites engage their users and customer by providing video and audio contents. Many printed media have already embraced video contents, e.g. Business Week, Oriental Daily etc. Among those video contents on the Web, most of them are Infomercial (Information + Commercial). Video creators usually deploy their contents in a funny entertaining way to please web user there the web users don't reject the soft embedded advertisement. The infomercial approach has been proved to be the major approach on the YouTube and FaceBook with amazing viral spreading among community. Whenever a web user comes to a interesting video, they forward to their friends through instant messenger, or place it on the community wall of their friends. Trying to exclude video contents? Don't even think about it?
A video is a million words
If you agree "a picture is a thousand words", you will also agree "a video is a million words". Video contents are particularly practical in some case, like training, product demonstration etc. I believe we all have the experiences of being confused and frustrated by some user manual or instruction manual. When we pick up a user manual of some electronics gadgets, we just get lost in the world of technical words. Why don't we save the users from confusion and frustration by providing them a video instruction? This means to differentiate yourself from your competitors. And this will impress your customers.
One-stop video production and post-production services
We all notice how various media are becoming into one. We used to watch video on TV, now a major percentage of web users watch video contents on their computers. In fact, nowadays, when some video projects are planed and produced, they are meant to be broadcasted on the internet, but not traditional video broadcasting platform, like TV, CD-ROM and DVD anymore. However, you would not believe how traditional some of the video production house are? They still deliver your video in the format of TAPE?
At Image Nation, you will get one-stop video producing service
Pre-production: We help you to establish your web video marketing strategies and plan the execution accordingly. Web users perceive web video very different to traditional video. They general won't finish viewing a video longer than 5 minutes. If you target to release contents longer than 5 minutes, it is better to re-package your idea and separate into episodes. Most users are expecting funny and entertaining stuff, so keep in mind to package your content that way and deliver what users are expecting. Since the habits of users viewing web video are very different than they viewing traditional video, we help you to plan your contents on the right track and act accordingly to the plan.
Production: We shoot your video in High Definition. Only highest quality of source video assures highest quality of final delivery. This means, although you are aiming your videos on the internet only, you should produce your source materials and raw material in the highest quality. This is because the source video goes through a lot data compressions ever beginning from video capture, video effect processing, video rendering. Every time the video signal goes through a compression algorithm, the video signal degrades. So, higher the source video quality is, higher the quality of final web video. And sometimes, for the same video projects that at first you only aim to make available on the Internet, might also be brought to traditional broadcasting platform. Imagine your web video make a success on the Internet, and some TV station is asking for broadcasting right, you can't just give them the low resolution web version video. Imagine, you will have chance to use the same video for your marketing campaign, like seminar or user training, low resolution web video might make you fall into amateur category. The only reason that we still use low resolution video on the internet is to assure most users' internet connection can view our video at a smooth speed.
Post-production: Nowadays, with the video shooting equipments becoming cheaper and cheaper, many businesses make video by their own for their seminar and marketing event. However, to make your video stand out like professional video, post-production is the key to achieve. We provide titles, sub-title, computer graphics, animation, 3D animation, audio processing and audio dubbing to enrich your contents.
